Gaming Influencer Activation

Peroni Nastro Azzurro 0.0% teamed up with creative agency No Problem to get gamers and F1 fans excited about the latest challenge in gaming: The Race To Zero. The streamer challenge brought together some of the biggest names in UK streaming -  including RiaBish, Kireth and Stokes - challenging them to a series of tests including hitting a lap time with a perfect 0.0 on the clock; a completely error free lap and a team challenge where two streamers must finish within 0.0 seconds of one another.

There was also the opportunity for fans to take part and win exclusive prizes on stream, including a trip to Maranello and exclusive racing merch. With 6 live streams over 18 hours and 20 social posts from our streamer partners, the campaign drove over 750,000 impressions and over 400,000 minutes watched.