The Biggest Online Gaming Competition in the World

King teamed up with No Problem to ignite fervor over this year’s installment of Candy Crush All Stars. The tournament featured Candy Crush Saga players from all over the world competing to secure their place in the live final. The final, taking place in June, culminated with the top 10 players competing for their share of a $1M prize pool.

The 30-second spot transports the viewer through the enduring fun of playing the game by pulling them down the Candy Crush Saga vortex. Smash Mouth’s hit All Star provides the perfect soundtrack to inspire players to “get their game on”. The animation celebrates the catchiness of the Smash Mouth original in a karaoke-meets-Candy Crush visual mash up.

The campaign ran across social, digital, TV and cinema alongside large-scale billboards in New York City. Bespoke music integrations with Spotify and national radio outlets will further amplify the competition’s catchy new theme song.