Global Campaign and Live Tournament Final

An integrated 360 marketing campaign to launch the first ever US Candy Crush tournament. Plus a live final that was watched by over 1m viewers.

Alongside KING, No Problem developed and produced a marketing campaign featuring Khloe Kardashian, Doja Cat and Gronk, which ran around Khloe’s appearance on the Late Late Show with James Corden.

The content played out across all social platforms with unique assets for each leg of the tournament, a TikTok challenge (7B+ views) and a full-on Tournament Final.

We are currently in development for the 2025 tournament campaign featuring an earworm for the ages…