Entertaining Advertising
A love letter to the world’s most popular game, delivered by a YouTube phenomenon.
To launch the 10 year celebrations of Candy Crush
we unleashed the fun of the game in an entirely unexpected way: in partnership with Maytree the Korean acapella group, we brought the game to life through their amazing musical harmonies.
The film captures the spirit of Candy Crush and invites players and non-players alike to take a moment to enjoy some levity in an overly serious world.
KING “Candy crush x Maytree”
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